360-degree expert weighs in on the evolution of car retail in SA

By Pritesh Ruthun 22m in the past

Share this text:

JOHANNESBURG: Even earlier than the pandemic hit, South African car sellers had observed a shift towards digital retailing. Particularly in the case of showcasing automobiles and attracting leads, the web has grow to be the first level of reference for customers, utilizing engines like google to pinpoint the automobile they’re in search of.

Nic Carr, one of the founders of InstaVid360, spoke to us about how he’s helping dealerships in South Africa and throughout the world in embracing digital retailing, by way of the implementation of software that offers you a 360-degree view of a automobile, inside and outside.


More than a decade in the past, Carr and his associates started work on delivering retail and information options to the automotive sector. He noticed a niche in the market when it got here to how dealerships showcased their automobiles. Instead of footage and the odd video, Carr wished to allow sellers to report 360-degree spins in a streamlined method that will be simply obtainable to be used on no matter retail platform the vendor most well-liked.

“We are able to provide an app-based solution that allows anyone at a dealership to film high-quality videos with stabilisation. We see this as a key USP when it comes to dealers being able to showcase their products in an engaging and interactive way,” Carr says.

“We have noted that consumers are shopping more online for vehicles, and our solution is able to provide these consumers with access to more information as well as give dealers the opportunity to use an easy solution to capture their inventory.”

InstaVid360 can be working with AutoTrader in the coming months in addition to a number of giant vendor teams and OEMs.

The company’s 360-degree video answer will can help you go searching a automobile you’re in earlier than you even make contact with a dealership with questions. The identical video answer can be utilized, however you’ll want a 360-degree digital camera, to seize the inside of automobile.

InstaVid360 can plug into most current dealership IT infrastructures.

Carr mentioned a dealership would wish to issue in some funding in order to implement the app to seize its fleet of vehicles.


Added to the video seize functionality the app presents, Carr’s business is ready to implement bespoke CRM options for sellers that don’t have built-in methods in place to listing their vehicles on their web sites.

“Our video capture solution is only part of what we’re doing to make it easier for business to sell cars while at the same time making it easier for consumers to make confident choices about vehicles they want to buy,” he says.

Carr is in talks with OEMs to offer on-line retail options that incorporate video as dealerships take a again seat to digital marketplaces.

“We’re not saying that traditional dealerships are going away any time soon, but we are seeing more and more manufacturers readying their online retail capabilities.

“Very soon, you will be able to take virtual test drives online, engage with sales people digitally, and conduct entire purchase process online, having the vehicle delivered to you at your convenience. We are already working with Polestar in some markets to grow the brand’s online retail presence.”

For extra info on InstaVid360 you may go to the company’s website.


Back to top button