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Aston Martin F1 team expects to punch higher and harder with new sponsor

By Reuters 9m in the past

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By Alan Baldwin

LONDON – The Aston Martin Formula One team introduced a new title sponsorship with US-based IT providers large Cognizant on Thursday that they stated will assist them punch higher and harder this season.

The Silverstone-based team completed fourth as Racing Point final yr, seven factors behind McLaren after being docked 15 following a Renault protest, and at the moment are aiming to crack the highest three.

Aston Martin’s billionaire proprietor Lawrence Stroll stated Cognizant, a Fortune 500 firm with $17 billion (R260bn) in revenues, would play a ‘digitally transformative’ function.

“There’s lap time in IT… it gives us a digital engineering expertise to help the team go to a new level,” the Canadian informed Reuters.

“This team has always punched above its weight. Now that we are Aston Martin and with the backing and support of Cognizant, we will not only punch above the weight but have the weight to punch harder.”

Stroll, who can also be govt chairman of the British sportscar firm that’s returning to F1 as a constructor for the primary time since 1960, stated the street automobile aspect would profit as effectively.

“Cognizant is a global partner for everything to be done in IT with Aston Martin, whether it be Formula One or road car,” he added.

Cognizant CEO Brian Humphries informed Reuters Formula One’s attain, with a document 23 races deliberate worldwide this yr and a doable second U.S. spherical in 2022, matched the corporate’s international ambitions.

“When I think about the footprint of the current set of races for the coming years, it’s very much aligned to what I’m trying to achieve as a global company. In some regards it’s a marriage made in heaven,” he stated.

“If Formula One builds out a broader fan base in the United States, that’s even better.”

No monetary particulars got however Stroll stated the partnership was “significantly larger” and broader than a earlier one with Austrian water firm BWT, who might nonetheless proceed as a sponsor.

The 2021 livery shall be unveiled in March.

Racing Point received final yr with Mexican Sergio Perez, who has now joined Red Bull after being changed by 4 instances world champion Sebastian Vettel, in Bahrain.

“Our ambitions are to pick up where we left off, fighting for third and punching with this help above our weight for second,” stated Stroll, whose 22-year-old son Lance races for the team.

He denied Vettel, who ended up thirteenth and with a 3rd of the factors scored by Ferrari team mate Charles Leclerc, was a spent pressure.

“I think psychologically it was challenging when you’re told your contract is not going to be renewed before the season started… it kind of puts you on the back foot,” he stated.

“I don’t think Sebastian all of a sudden forgot how to drive. He’s a four time world champion… and he comes with a wealth of knowledge to help our team go up to the next level.”

Reuters



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