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Ground-breaking study charts future of electric vehicles in South Africa

AutoTrader and Generation.e partnered to supply insights into shopper notion, expectation, buy intent, consciousness and belief of EVs.

The 2020 South Africa EV Car Buyer Survey enhances the current report revealed by the Department of Trade, Industry and Competition (DTIC) and the National Association of Automobile Manufacturers of South Africa (Naamsa).

The full findings of the survey have been revealed on the Smarter Mobility Africa occasion on Wednesday 28 October 2020 by AutoTrader CEO George Mienie. 

Consumer notion vs trade assumptions

According to Mienie, South Africa continues to be in the beginning blocks in relation to EV adoption – with solely 2% of customers proudly owning an EV and 13% having pushed one.

“But EVs will achieve in recognition. The survey shines a highlight on the hole between shopper notion and trade assumptions to help stakeholders similar to sellers, producers, entrepreneurs and authorities our bodies to drive action-based discussions.

“The hope is that these insights lead to a tomorrow that is greener, cleaner and mutually beneficial to the automotive industry, and most importantly, the South African car buying consumer,” he defined.

EV survey outcomes: What automotive patrons suppose

The BMW iX3. Image: Supplied

So, precisely how do customers really feel about EVs? The 2020 South Africa EV Car Buyer Survey yields some fascinating outcomes.

For occasion, there’s nonetheless a sure stage of nervousness surrounding EVs.

Charging infrastructure and time

“61% of respondents cited charging infrastructure as the biggest disadvantage of electric vehicles while 60% of respondents also believe charging time is a major disadvantage,” revealed Mienie.

‘Range anxiety’

Surprisingly, solely 26% of respondents reported that “range anxiety” was a serious drawback (beforehand this has been essentially the most important concern).

However, respondents have been fairly insistent that they might solely buy an EV with a comparatively excessive vary.

“A total of 39% of respondents said that an electric vehicle needs to have a range of 300 to 500km for them to consider purchasing one. On the other hand, 44% of respondents said that they required more than 500km of range,” says Mienie.

Purchase worth

Yet one other main concern of customers in the previous has been the comparatively excessive buy worth of EVs – however that is now much less of a problem.

“In fact, 67% of respondents stated that they would be willing to pay more for an EV upfront, given that running costs were lower than a petrol/diesel vehicle,” says Mienie.

Positive future outlook for EV gross sales

Image: Supplied

Most considerably, the bulk of respondents – a significant 68% – stated that they have been ‘likely’ or ‘very likely’ to think about buying an EV in the future. Only 7% of respondents said that they have been ‘unlikely’ to think about buying an EV in the future.

“We’re not talking about EV purchases in the distant future either. 74% of respondents stated that they would purchase an electric vehicle within the next five years,” Mienie reveals.

Those customers are more than likely to buy a BMW, Tesla or Mercedes-Benz EV (although Tesla isn’t presently accessible in South Africa).

“Over half of the respondents – 56% to be exact – trust BMW the most, 42% of respondents selected Tesla as the brand they would trust most while 36% of respondents selected Mercedes-Benz,” stated Mienie.

The 2020 South Africa EV Car Buyer Survey report is out there without cost, here.

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