Renault-Nissan-Mitsubishi won’t succumb to badge engineering, design boss says

By Motoring Staff 16m in the past

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TOKYO – When the Renault-Nissan-Mitsubishi alliance introduced earlier this 12 months that it could share extra car elements, applied sciences and fashions in a bid to reduce prices amid the Covid-19 turmoil, there have been considerations that the transfer would end in badge-engineered automobiles.

At the time Nissan Chief Executive Makoto Uchida stated that the synergy potential was “huge” and that the variety of automobiles sharing the identical platform would double by 2024, saving round 2 billion euros (R30.4bn) a 12 months.

However, Mitsubishi’s design head Seiji Watanabe has assured prospects that every of the three manufacturers would retain their distinct identities. He advised Australian publication Car Expert that they have been “shaking hands to keep each strong brand identity”.

“This is a starting point. Then, how much we can share several components in the chassis, the construction, the body, the inside… we can share to make a very efficient approach, efficient development,” Watanabe stated.

“The point is, the basic concept is to keep each brand identity… I think the keeping of character or identity is most, most important to keep, and enhance, the brand building.”

According to Car Expert, the design head urged that among the much less noticeable contact factors and trim bits may very well be shared between automobiles however extra important elements just like the steering wheel want to be totally different so as to retain the automotive’s model identification, and the identical goes for the outside styling.

As reported earlier this 12 months, the brand new alliance plan will see Nissan focussing on China, North America and Japan; Renault on Europe, Russia and South America and North Africa, and Mitsubishi on Southeast Asia and Oceania, for the advantage of your complete alliance.

The shared know-how will even embody electrical automobiles and autonomous driving, platforms and automotive our bodies, the executives stated. Nissan is a pacesetter in electrical automobiles with its Leaf, however such know-how will probably be out there to the opposite alliance members, the corporate stated.

Renault owns 43 % of Nissan, whereas Nissan owns 15 % of Renault.

Sources: AP, Car Expert


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