New knowledge from AutoTrader reveals a document excessive of over 319 million online automobile searches carried out through the first half of 2021.
The group’s 2021 AutoTrader Mid-Year Industry Report, supplies exact knowledge relating to the used automotive market in South Africa. The 56-page report discovered that BMW is the most searched for and in addition the most seen used automotive model in the nation, whereas the most searched for mannequin is the Toyota Hilux. It can also be the most enquired about second-hand automobile.
The Volkswagen Golf GTI is the most searched for particular person variant, it mentioned, whereas sport utility autos (SUVs) have the very best variety of physique kind searches.
According to AutoTrader CEO George Mienie, the report comes at a pivotal time for automotive producers and automotive sellers alike. “Following the recovery of a disrupted South African auto market, the industry focus now needs to shift to forging a path towards the new normal, one that ensures sustainability for the long term,” he mentioned.
(*10*) Mienie mentioned.
Since the final AutoTrader Car Bi-annual Industry Report, the highest 5 most searched for manufacturers stays largely the identical, with solely a single change in rank. The knowledge reveals that the lead in searches that BMW has historically loved, has diminished additional in the final six months as shoppers search and evaluate extra manufacturers in their consideration set.
The prime 3 most searched for automotive manufacturers in South Africa took 37% of all automotive searches, down from 45% in the final six months of 2020. 12.8% of all automotive model Searches went to BMW, down from 15.4% in
the earlier six months. Mercedes-Benz took second place with 11.94% of all automotive searches, with Volkswagen accounted for 11.87% of complete searches.
Coming out of the epicentre of the nationwide lockdown, double & single cab bakkies commanded the most client consideration. The prime 3 most searched for models, which characterize 0.4% of all fashions listed on AutoTrader, attracted 9.4% of all mannequin searches, down from 11% in the earlier six months.
Ultimately, the share of searches has dropped throughout most models, however absolute search figures for prime fashions have elevated by 17.6%.
Top 10 Models
The most searched for mannequin (3.6% of all searches), as soon as once more was the Toyota Hilux, with 11.5 million searches. The second most searched for mannequin was the Volkswagen Golf, with 2.9% of the overall search share. The Mercedes-Benz C-Class which generated 2.8% of the overall search share (9 million searches), was third.
The Volkswagen Golf GTI continues to be the most searched for variant of all listed variants obtainable for sale. The prime 3 most searched for variants (0.004% of all obtainable) obtained 1.4% of all searches.
It’s value noting, that because the introduction of Variant degree search performance, searches for the Volkswagen Golf GTI have tripled. The Volkswagen Polo GTI has retained the second most searches (1.4 million searches or 0.45% of complete search share) after shedding its position to the Mercedes-AMG C-Class C63 in the earlier studies, receiving 0.44% of the overall share.
Read: South Africa’s prime 10 most sought-after used cars – with worth and mileage