Business

FNB recognised as Africa’s Most Valuable Bank Brand for second year in a row

By Brandstories 15m in the past

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FNB has retained its position as Africa’s Most Valuable Bank Brand for the second year in a row in the 2021 Brand Finance® Global 500 Banking report.

With model worth of US$1.3 billion, FNB is the highest performing South African model amongst prime 200 most beneficial financial institution manufacturers in the world in the 2021 Brand Finance® Global 500 Banking rating.

In figuring out main banks, the Brand Finance® survey partly considers brand-specific revenues as a proportion of father or mother company revenues attributable to the model in question and forecast these revenues by analysing historic revenues, fairness analyst forecasts, and financial development charges.

Jacques Celliers, CEO of FNB says, “This accolade affirms the resilience of our business to withstand the monumental challenge of a global pandemic. Despite the headwinds that customers and businesses across the continent continue to face, plans to implement vaccination programmes in some countries augur well for efforts to minimise the impact of the pandemic on lives and livelihoods. We are energised and remain committed to continue playing an active role in all countries in which we operate.”

“In the last year our brand pushed boundaries in adding value to customers’ lives in a time of uncertainty, and this was reflected in our efforts to offer relief to individuals and business, coupled with keeping our doors open as an essential service,” says Faye Mfikwe, FNB Chief Marketing Officer.

“Our industry-leading digital platform enabled our customers to manage their finances in the comfort of their homes and millions of our customers continued to supplement households budgets with our eBucks rewards to alleviate financial strain. All these efforts interventions are testament to our brand promise of Help,” concludes Mfikwe.

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