SA men spend way more than women on Black Friday

By Staff Reporter 16m in the past

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DURBAN –, a voucher code web site, has analysed the perspective of South Africans towards Black Friday.

According to Picodi, South Africans spend R2,203 on Black Friday with men spending so much more money than women throughout Black Friday gross sales: R2,518 vs R1,713.

When requested about Black Friday spending, respondents claimed they will spend the same quantity as final yr (35 per cent), whereas half are planning to spend more and 15 per cent goes to spend much less money than final Black Friday.

Among the people who find themselves planning to spend much less, 13 per cent mentioned that their smaller finances is brought on by job loss. 51 per cent goes to purchase cheaper merchandise this yr, and 48 per cent prefers to set money apart for a wet day.

Black Friday in South Africa

86 per cent of South Africans took half in final yr’s Black Friday gross sales, nevertheless many shoppers didn’t take part within the sale on Black Friday itself. 66 per cent of consumers determined to buy on Friday, however as a lot as 29 per cent did their procuring from Monday to Thursday whereas 32 per cent loved particular provides over the weekend after Black Friday (Saturday and Sunday).

Black Friday – province to province

Based on on-line search queries, these are the provinces the place the curiosity in Black Friday gross sales elevated probably the most from 2016 to 2019:

  • Free State took the primary place — on this province, the curiosity in reductions elevated as a lot as 50 per cent
  • Limpopo positioned second with a 49 per cent improve
  • Eastern Cape, the place the rise of curiosity amounted to 22 per cent
  • The least all in favour of Black Friday gross sales are residents of Northern Cape the place the variety of search queries related to Black Friday dropped by 33 per cent.

The most desired merchandise on Black Friday

Electronics are among the many merchandise which rule throughout Black Friday gross sales with the numbers exhibiting that 55 per cent of shoppers will purchase electronics. Clothes (38 per cent) and residential home equipment (23 per cent) have been the second and third prime classes.



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