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Google joins Amazon in mulling a bid for IPL broadcast rights

Alphabet Inc, proprietor of the ever-present search engine Google, has flagged an curiosity in bidding for the broadcast rights of the Indian Premier League, or IPL, becoming a member of the ranks of half a dozen media giants vying for the coveted asset in cricket-crazy India.

The American tech company, which additionally has the video-streaming web site YouTube, bought the bid-related paperwork from the Board of Control for Cricket in India, or BCCI, in line with folks acquainted with the matter, who requested to not be named as the knowledge isn’t public.

SuperSport, a South Africa-based group of tv channels, purchased the paperwork too, in line with a individual acquainted.

Amazon.com Inc., The Walt Disney Co., billionaire Mukesh Ambani-led Reliance Industries Ltd., Sony Group Corp., homegrown Zee Entertainment Enterprises Ltd. and fantasy-sports platform Dream11 have additionally signaled their curiosity by buying these info dockets from BCCI, Bloomberg reported earlier.

Google’s curiosity in the worldwide media rights of India’s high cricket league intensifies the combat for a sports activities occasion that has emerged because the world’s third-largest, trailing solely the Premier League and the National Football League in phrases of viewers. Last year’s version of the IPL introduced in 600 million viewers, in line with BCCI estimates, underscoring the sheer media clout this occasion represents in India’s extremely aggressive leisure market.

BCCI and a YouTube consultant in India declined to remark.

BCCI, the game’s governing physique in India which values the IPL at about $7 billion, shall be auctioning its broadcast and dwell streaming rights for the years 2023-2027 beginning June 12. Purchasing application paperwork doesn’t result in a sure supply and the companies can resolve to not bid, the folks mentioned.

Bagging IPL’s media rights — thought-about the Super Bowl of cricket by some — will enable corporations to achieve out to a whole lot of thousands and thousands of eyeballs and bolster their commercial income.

© 2022 Bloomberg L.P.

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